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“I think this was one interview I wish I had done personally. It is not often you get to meet someone, in the business, who does not practice self-indulgence. DJ Beestroh has a rare personal quality people should take note of, and I understand why he has gotten where he is, thus far!” -Patrick Kelly

First off, why the name DJ Beestroh and how did you decide on the name?

I got the name Beestroh as a childhood Joke! My entire family has called me “Big Boy” since I was a baby, which eventually got shortened to Bee as I got older. To make a long story short, there was a local DJ who called himself Vee-Stro. He was a heroin addict who would be nodding off with a cigarette in his mouth, while he was DeeJaying and me and my friends would laugh and joke saying, “look at Ed-Stroh, or Frank Stroh,” or whatever. For some reason, when we said Beestroh, I thought it was dope, and I stayed with that name.

To work in radio, you got to have a passion for music. What sparked your passion?

I am from a musical family. My uncle played the drums, my aunt is a singer, my grandmother sang in church, and my dad was in his little band. Music has been around me all my life, especially in my early years in NYC with my Mom and stepdad, who’s also a musician. I played saxophone, flute, and drums on the street corners of New York City with him often.

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Dj Beestroh

What are five songs you love playing when you get the chance just to be you and do your thing?

Man, when I get the opportunity to go back to a 90’s set, I am in heaven. I love playing Pac, Big, Black Moon, KRS-One, Outkast; the list is infinite. I love 90’sHip Hop!

Do you feel it is important for an artist as well as a DJ to be diverse in their talent?

Yes, because there are many elements to Hip Hop besides deejaying or rapping. I think an ear for good music or clean production is paramount. It is also good being in a state-of-mind where you can tell something is good and knowing other people will agree.

Dance music has risen from the dead, as far as the mainstream is concerned, and is now a huge transition into hip-hop. You have game changing, re-inventors such as LMFAO, who have taken an already popularized trend of the past and re-commercialized it into a huge money-making sound. How do you feel about this trend?

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I love it! It brings a tremendous amount of energy to the party and not only that; I was a huge fan of House music and techno growing up. Up-tempo records allow DJ’s to scratch again and really get creative with the mixes. What goes around comes around, and I am not surprised at all.

There are many Grammy-winning and other major artists out there who cannot sell music anymore. From your perspective, what do you feel they need to do to begin selling again?

Things have changed; the Internet provides instant gratification, so there is no waiting for an album to drop before you hear the records. Also, the quality of music has changed as well so if I already know your two singles out are the hottest records on your album, chances are I am not going to be compelled to purchase the whole thing. My advice is for an artist to keep that cardio up and get that show money! Lol!

What do you listen for when an up-and-coming artist present you with their CD to get spins, in the club or otherwise?

I really pay attention to their grind, and how serious they are first then I see if the music is bubbling anywhere. Nine times out of 10 the DJ may break the artist and get some credit, but the artist usually had somewhat of a buzz and movement before a DJ will take that leap.

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In music, entertainment, and fashion, “image is everything.” Also, part of one’s image is branding. What advice can you give to a new artist who has good music, but lacks the packaging – branding?

Take the time to develop yourself as a complete package! I have been disappointed many times by artist I like musically, but they have horrible stage performances and showmanship! I think artist development has died, and it is very easy to see who is practicing and who is not!

There are many DJ’s out there who are ambidextrous and then there are some who do not do so well scratching with both hands. How good is your scratching game?

I am a right handed scratcher, LMAO! I will not even front, either you will see me with two turntables on the right-hand side, me reaching over to the left turntable with my right hand, or me using instant doubles on Serato. I Never could scratch with my left hand!

What does it mean to be Radio-One Atlanta’s “Franchise Player?”

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First off, I am very thankful to be thought of as such. Also, going into it further, I believe that it means being very well-rounded in many areas of radio. Being guided and surrounded by legends leads to great advantages. Having had these opportunities, they have enhanced my production, on-air personality, video editing, audio editing, deejaying, imagery, script-writing, reading abilities, and most importantly; doing them all at a professional level. Not to mention it is a great tool for job security!

What is your inspiration to wake up every day and hustle in the industry the way that you do?

My daughter is my everything! She has to have whatever I never had. I grew up in the system (welfare), and I never want her to experience any of that; plus I am kind of enjoying it myself, lol! You gotta wake up and hustle like you are broke; never get too comfortable because there are a lot of people out there who are ten times richer and work 20 times harder!

With all that you have done, and all that you have going on now, what is next for you?

Next up for me is more traveling and definitely acting. I enjoy being in front of the camera and that is my next project to tackle. I have some pretty decent offers on the table, so wish me luck! Like Diddy once told me, “If you put ya blinders on like them horses in Central Park, all you can see is what is in front of you! Stay focused!”

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Follow DJ Beestroh on Twitter: @beestroh

 

Interview By: Patrick Kelly
Source: DJ Beestroh
Contributors: August Mapp and Miko Hope

 

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BLUCKTHER AND MARTIN TREVY TEAM UP FOR ‘YOUR BODY’ ON WARNER MUSIC!

Recently awarded the prize for ‘Best Artist House Revelation’ by the CDA (Colombian Dance Awards) in his native Colombia, Bluckther now teams up with fellow Colombian DJ/producer and singer Martin Trevy.

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Artists: Bluckther & Martin Trevy
Title: Your Body
Label: Warner Music Germany
Release date: Out Now

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For some years now, Colombian DJ/producer Bluckther (real name Juan Felipe Lopez Gomez) has been releasing house tracks that have been played all around the world on big stages such as Tomorrowland Mainstage, ADE Amsterdam, Encore Las Vegas, Ultra Miami, and many more. His Music has also gained support from some of the biggest names in the industry, such as Tiësto, Don Diablo, Afrojack, Fedde Le Grand, Steve Aoki, Diplo, Laidback Luke, and The Chainsmokers.

Recently awarded the prize for ‘Best Artist House Revelation’ by the CDA (Colombian Dance Awards) in his native Colombia, Bluckther now teams up with fellow Colombian DJ/producer and singer Martin Trevy. Martin is best known for his 2019 remix of Dermot Kennedy’s hit ‘Power Over Me’, which picked up airtime on multiple radio stations across Europe such as JAM FM, NRJ, Bayern 3 und Kiss FM. Together, they have crafted a song about burning desires, burning sensations, and a nocturnal jaunt through LA.  

“Feeling going crazy / Waiting for you baby / Until tonight “– right from the start, we’re drawn into the song’s
blistering atmosphere. Martin Trevy’s smooth vocals take us to the scene of events: a lover counting the hours until he finally feels, sees, and tastes his flame again. Over brooding soundscapes and thumping beats, the production gathers momentum – and so does the car: “Hop into my fast car / We’re taking it way too far tonight”, the story goes, and by the time we’re approaching the first drop, one can only hope the two hot lovers have their car parked somewhere safe with the engine switched off…  
Bluckther x Martin TrevyYour Body’ is out on Warner Music Germany.

Follow Bluckther:
www.facebook.com/bluckther
www.instagram.com/bluckther
 
Follow Martin Trevy:
www.instagram.com/martintrevy

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ALUNA RELEASES NEW SPOTIFY-EXCLUSIVE SINGLE “TROUBLE” FEAT. MICHAEL BRUN & ALICAI HARLEY

Aluna releases a brand-new original song “Trouble ”featuring Michael Brun & Alicai Harley as the third installment of Spotify’s mint Singles

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Artists: Aluna
Title: Trouble
Label: Spotify Singles
Release date: April 23, 2021

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Following the release of her debut solo album Renaissance and companion-collection of remixes from the album, Aluna releases a brand-new original song Troublefeaturing Michael Brun & Alicai Harley as the third installment of Spotify’s mint Singles – a companion to its flagship Dance playlist, mint, and a spin-off of the popular Spotify Singles series.


“Trouble”
is a dancehall-infused electropop jam that builds on Aluna’s signature sound, blending soaring vocal harmonies with infectious beats to create an incendiary anthem just in time for this summer’s dancefloors. Working with Haitian DJ Michael Brun and Jamaican-British singerAlicai Harley, the song is an extension of Aluna’s collaborations with Kaytranada, Lido, SG Lewis, and more on her latest album Renaissance.


Says Aluna about the new song: “The thing I love most about collaborating is the surprise factor-it’s like Christmas. The song is about when you have a connection with someone on the dance floor – even if you’re not talking from some silly argument, you end up back together, locked in because your bodies just know how to live together. Alicai Harley knows all about that so it was incredible to watch her dive into the concept and then just lay down the sickest verse I’ve ever heard (and I recorded her on a boat in London!). The production started off pretty traditional but I wanted to pull together the euphoria of house with the sexiness of dancehall so I reached out to Micheal Brun because his ability to beautifully weave originality with straight dance floor power is what I love about him. I cried when I heard the final track, musicians’ tears (the same ones come out at weddings).”

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Haiti’s Michael Brun worked with Aluna to help transform “Trouble” into a house-inspired dance hit, a return to Brun’s roots in dance music. In 2020 into 2021, Brun expanded his influence as one of Haiti’s most prominent cultural figures and musicians. He became a Grammy winner for his contributions to international superstar J. Balvin’s Coloresalbum, spearheaded the music industry’s first geofenced digital live tour in three cities, lent his voice to the campaign to remove the term “World Music” from the Grammys, and released his MelaninEP, featuring Nigerian artist Kah Lo, Benin’s Shirazee, and fellow Haitian singer/songwriter Naika.

More info on Aluna:
OFFICIAL WEBSITE| INSTAGRAM| TWITTER| | TIKTOK| FACEBOOK

Content provided by: Mad Decent Protocol
Photo By: Connor Wiegmann

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Full Coachella 2016 Lineup Released: Calvin Harris, Guns and Roses…

Coachella 2016: The festival announced its full lineup Monday night for the 2016 iteration, which will feature electronic musician Calvin Harris and reunions from LCD Soundsystem and Guns N’ Roses as…

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The Coachella Valley Music and Arts Festival has brought a lineup of artists to stages in Indio, California nearly every year since it was founded in 1999. The festival announced its full lineup Monday night for the 2016 iteration, which will feature electronic musician Calvin Harris and reunions from LCD Soundsystem and Guns N’ Roses as… (more…)

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Steve Aoki Just Became An Honorary Mexican With This Remix

Steve Aoki added a touch of Regional Mexican Music to his set during a concert in Mexico and we are not complaining! The acclaimed EDM DJ changed his repertoire a little bit during a performance in Aztec ground and pleased the crowd

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Steve Aoki added a touch of Regional Mexican Music to his set during a concert in Mexico and we are not complaining! The acclaimed EDM DJ changed his repertoire a little bit during a performance in Aztec ground and pleased the crowd with a remix that included some of the Nation’s greatest hits such as, Vicente… (more…)

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